IMMERSIVE IRELAND welcomes you to join us for an intensive two-day creative STORY XR Lab with ANAGRAM, the award-winning immersive studio pushing boundaries in XR storytelling.

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DAY 1 - Industry Insights & Case Studies

The first day opens with ANAGRAM's May and Barry sharing their studio's journey and creative philosophy. You'll explore the evolution of immersive media and its unique power to engage audiences in the modern attention economy. After lunch, dive deep into the development process behind two groundbreaking projects - Goliath (VR) and Impulse (MR). Throughout the day, participants will have opportunities to experience these pieces firsthand and engage in detailed Q&A sessions with the creators.

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DAY 2 - Hands-on Workshop

 

The second day transforms theory into practice through an intensive prototyping workshop. Starting with expert guidance on user journey design and greyboxing techniques, participants will work individually or in small groups to develop their own immersive experience concepts.

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This lab offers a unique blend of professional insight, hands-on experience, and creative development opportunities for anyone interested in pushing the boundaries of immersive storytelling.

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EXPERIENCE LEVEL - Beginner to Intermediate

PLACES - 12 

APPLICATION DEADLINE - Monday 10th March

APPLY HERE - Application closed. Thanks to all who applied. 

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Please note - applicants need to be available for both days to be eligible to apply.

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